What is The Purposeful Leader™?

Linkage’s Purposeful Leadership model recognizes that (1) leadership emerges from an individual’s conviction to accomplish something that matters; (2) leadership flourishes when, in pursuit of that conviction, the individual succeeds in articulating a vision that others want to embrace and contribute to; and (3) the leader is able to demonstrate a series of sustained commitments to him or herself and to his or her organization.

Purposeful Leaders are able to identify a PERSONAL “WHY” their motivation that drives them to push towards a defined objective—and they successfully translate this ideal into an ORGANIZATIONAL “WHAT FOR”—a broader vision and message that their teams can rally around. The goal can be altruistic, but it needn’t be. Setting a vision for changing the paradigm of the home gardening toolset is just as reasonable a PERSONAL “WHY” as providing free school supplies to kids in need.

Likewise, differentiating a video production company from its competitors by expanding the services it offers customers is as valid as improving the nutritional value of snacks sold in vending machines. The point is, the purposeful leader is clear about his or her motivation and takes deliberate and decisive action toward accomplishing the goal.


Purposeful Leaders are seen by their employees as driving strong employee engagement,
competitive differentiation and financial performance (See Figure 1).

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Purposeful Leaders (the top quartile as identified in the survey) generate
significantly higher NPS than second, third and bottom quartile leaders (See Figure 2).

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The Research

The Research - For validation of this model, Linkage engaged a cadre of academic subject matter experts—40 PhD-level industrial/organizational psychologists—in a double-blind review of the clusters, which resulted in strong agreement (roughly
70 percent correlation) on the content of the clusters. The five commitments emerged as the strongest predictors separating great leaders from the rest.